Personal Selling Provides the Most Efficient Element of the Promotion

question 209

True/False

Personal selling provides the most efficient element of the promotion mix for a firm attempting to create a good impression among a large group of consumers.

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Definitions:

Phthalic Acid

An aromatic dicarboxylic acid, with formula C6H4(CO2H)2, it is used as a precursor to other chemicals such as dyes, perfumes, and plastics.

Acid Derivative

A compound obtained by replacing one or more of the hydroxyl groups of an acid with an organic group.

Anhydride

A compound formed from the removal of water molecules between two carboxylic acid molecules.

Organic Product

A compound or material derived from living organisms or produced by organic chemical reactions.