Creating a Positive Brand Image by Using All the Promotional

question 185

Multiple Choice

Creating a positive brand image by using all the promotional tools in a comprehensive, unified promotional strategy is called

• A) brand awareness.
• B) integrated management communication.
• C) interactive promotional communication.
• D) integrated marketing communication.

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Definitions:

Risks

are potential events or conditions that can lead to a negative outcome, often evaluated in decision-making processes.

Prevalence

The proportion of a population found to have a condition, typically measured within a specific timeframe.

Disorder

A state of confusion or disarray, or a disruption to regular or normal function, particularly in reference to health as a physical or mental condition that is not in order.

Population

The total number of individuals or organisms of a particular species living in a specific geographic area or space at a given time.