Which of the Following Statements Is the Most Accurate

question 149

Multiple Choice

Which of the following statements is the most accurate?

• A) Studies indicate that effective promotion focuses on the pricing elements of the marketing mix.
• B) The Internet changes the focus of promotion from "working with" to "promoting to" customers.
• C) New promotional efforts create a more interactive approach, developing a dialogue between the firm and its customers.
• D) Successful promotion utilizes each element of the promotion mix independently, creating a well-diversified message.