A Major Responsibility of the Public Relations Department Is to

question 228

Multiple Choice

A major responsibility of the public relations department is to

• A) decide on the appropriate mix of advertising media.
• B) maintain close ties with the media, community leaders, government officials, and other stakeholders.
• C) identify appropriate markets for the firm's products, and then select the most likely customers in each market.
• D) train salespeople to interact better with their company's customers.

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Definitions:

Disinflation

The process of slowing down the rate of inflation, resulting in a decrease in the general price levels of goods and services over time.

Inflation

The frequency at which the overall pricing of goods and services heightens, eroding the ability to buy.

Price Level

A measure indicating the average price of goods and services in an economy, often compared over time to assess inflation or deflation.

Inflation

The rate at which the cost of goods and services goes up, thereby reducing the purchasing capacity.