One Way to See That Publicity Is Handled Well by the Media

question 53

Multiple Choice

One way to see that publicity is handled well by the media is to

• A) pay for it.
• B) establish a friendly relationship with media representatives.
• C) write good press releases that attract attention.
• D) ask for the best location or time in the medium under consideration.

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Definitions:

RFID

Radio-Frequency Identification, a technology used to remotely store and retrieve data using devices called RFID tags.

Computer Chips

Small electronic components containing integrated circuits used in computers and other electronic devices to perform various functions.

Special Scanner

A device designed to capture images or information not typically handled by general-purpose scanners.

Just-in-time Systems

Inventory management strategy aimed at increasing efficiency and decreasing waste by receiving goods only as they are needed in the production process.