Lyla Faces the Challenge of Developing the Promotion Mix for a New

question 257

Multiple Choice

Lyla faces the challenge of developing the promotion mix for a new business. Given the uniqueness of the new products and a very limited budget, Lyla confronts a creditability problem. She realizes that the promotional messages of an unknown firm may be met with skepticism. What should Lyla consider?

• A) publicity to help create a positive image for her firm and its products
• B) extensive use of persuasive advertising
• C) emphasizing personal selling rather than public relations
• D) changing jobs because this situation is hopeless

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Definitions:

Property Rights

Legal rights to use, transfer, and dispose of property, including ownership and control over resources.

Conservation

Involves the protection and sustainable management of natural resources to prevent depletion and maintain biodiversity.

Resources

Resources are materials, energy, services, and other assets that can be utilized to produce goods and meet needs or wants, including natural, human, and capital resources.

Sockeye Salmon

A species of salmon found in the North Pacific Ocean, highly valued for its meat.