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An important reason for the popularity of direct marketing is that many people enjoy developing a personal relationship with a salesperson that comes directly to their home or place or work.
Q41: The entire collection of organizations that move
Q74: Effective selling involves helping others to satisfy
Q129: Television programs devoted exclusively to promoting goods
Q138: The current ratio is a type of
Q164: Successful firms maintain consistency in their marketing
Q175: _ wholesalers are independently owned and take
Q183: The use of multiple modes of transportation
Q233: Many firms that want to use an
Q269: To satisfy consumers managers must learn to
Q275: A large number of traditional retailers have