A ________ Is a Marketing Intermediary That Sells to Ultimate

question 159

Multiple Choice

A ________ is a marketing intermediary that sells to ultimate consumers.

• A) channel captain
• B) wholesaler
• C) secondary marketer
• D) retailer

---

Definitions:

Eyewitness Testimony

Evidence provided in court by a person who witnessed a crime, offering details and descriptions of what happened.

Reliability

The consistency and stability of a measurement tool or psychological test over time.

Elaborative Rehearsal

A memory technique that involves enriching the information to be remembered by adding meaning or connecting it to existing knowledge.

Rote Rehearsal

A memorization technique that involves repeating information over and over without necessarily understanding or analyzing its content.