Colin Is Convinced That His Product Idea Has Tremendous Potential

question 158

Multiple Choice

Colin is convinced that his product idea has tremendous potential. He has decided to produce the product himself, but plans to use other firms who specialize in storing and transporting to help him move the product along its path to the final consumer. These specialists Colin uses will be part of his

• A) wheel of retailing.
• B) market network.
• C) channel of distribution.
• D) franchise system.

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Definitions:

Coalition Tactics

Strategies used by individuals or groups to form alliances in order to achieve a common goal, often seen in politics and organizational behavior.

Influence

The ability to impact the personality, growth, or actions of an individual or entity, or the impact in itself.

Positive Reinforcement

A technique used to encourage desired behavior by rewarding positive actions.

Negative Reinforcement

A behavioral strategy that involves the removal of an aversive stimulus following a desired behavior to increase the frequency of that behavior.