Which of the Following Statements About Service Utility Is Most

question 239

Multiple Choice

Which of the following statements about service utility is most accurate? Service utility is

• A) becoming less important to retailers in this age of self-service marketing.
• B) the one type of utility that online firms provide more efficiently than traditional retailers.
• C) more likely to be provided by wholesalers than by retailers.
• D) becoming crucial to traditional retailers as they try to prevent their customers from defecting to firms using direct marketing.