Sweet Tooth Confectioners May Use the Same Ingredients as Most

question 220

Multiple Choice

Sweet Tooth Confectioners may use the same ingredients as most other producers of chocolate candies and may not even be much better than other well-known brands of chocolate. However, the company wraps its candies in expensive-looking foil and places them in very attractive boxes. It promotes its products in advertisements as "the ultimate in chocolate experience." Sweet Tooth charges a much higher price than most competitors, but sales continue to grow. This success indicates that

• A) consumers always behave in an irrational manner.
• B) there is more to the total product offer than the physical product.
• C) consumers seldom consider price when making a buying decision for goods such as chocolate.
• D) chocolate is best classified as a convenience good.

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Definitions:

Legality

The state or condition of being in accordance with the law or legal requirements.

Alternative Dispute Resolution

A range of procedures, such as mediation and arbitration, used to resolve disputes without resorting to traditional court litigation.

Litigation

The process of taking legal action in a court of law to resolve disputes between parties.

Expensive

Involving a high cost or requiring considerable expenditure.