The Degree to Which Customers Are Satisfied and Are Committed

question 75

Multiple Choice

The degree to which customers are satisfied and are committed to future purchases of a desired brand is called

• A) brand awareness.
• B) brand relations.
• C) brand loyalty.
• D) brand intensity.

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Definitions:

Abnormal

Refers to patterns of behavior, thought, or emotion considered to be outside the norm or dysfunctional.

Psychodynamic Model

A framework in psychology that emphasizes the influence of unconscious drives and forces on human behavior.

Repressed Thoughts

Repressed thoughts are memories or thoughts that have been unconsciously avoided or forgotten, often because they are associated with negative emotions or trauma.

Biological Model

A perspective in psychiatry and psychology that attributes psychological disorders to biological factors, such as genetic inheritance, neurotransmitter levels, and brain structure anomalies.