Some Businesses Use Nostalgic Ads to Rekindle the Memories and Emotions

question 168

Multiple Choice

Some businesses use nostalgic ads to rekindle the memories and emotions of consumers to an earlier time and place. This technique of linking a brand name to a pleasant memory or favorable image is the goal of brand

• A) association.
• B) tie-ins.
• C) insistence.
• D) preference.

---

Definitions:

Federal Budget

An annual financial statement presenting the government's proposed revenues and spending for the upcoming fiscal year.

Automatic Stabilizers

Economic policies and programs designed to offset fluctuations in a nation's economic activity without additional government intervention.

Recession

A noticeable drop in economic activity that affects the entire economy, enduring beyond several months, usually evidenced in real GDP, real income, employment, industrial production, and wholesale-retail sales.

Transfer Payments

Payments made by the government to individuals, without the government receiving any goods or services in return.