One of the Reasons Why Companies Create the Position of Brand

question 72

Multiple Choice

One of the reasons why companies create the position of brand manager is to

• A) have greater control over new-product development and promotion.
• B) cut expenses associated with the marketing of products.
• C) limit the amount of market research expenses products require.
• D) identify and prosecute firms that violate trademark protection.

---

Definitions:

Young Adult

An individual in the stage of life typically ranging from late teens to early thirties, often marked by the pursuit of education, career, and personal relationships.

Fatal Injuries

Injuries that lead directly to death, either immediately or as a consequence of complications arising from the injury.

Young Adults

Individuals in the transition phase between adolescence and full-fledged adulthood, typically aged between 18 and 25.

Motor Vehicle Accidents

Incidences where vehicles collide or crash, leading to damage, injuries, or fatalities.