Epic Electronics Is Considering a Strategy to Charge a Very

question 221

Multiple Choice

Epic Electronics is considering a strategy to charge a very high introductory price for their automobile video theater. After identifying that their rival firms did not carry this new product, they chose this pricing strategy to achieve maximum profits. Epic Electronics has chosen a ________ strategy.

• A) high-low pricing
• B) penetration
• C) bundling
• D) skimming

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