Psychographic Segmentation Involves Dividing a Market into Segments Based on Lifestyle

question 164

True/False

Psychographic segmentation involves dividing a market into segments based on lifestyle, values, attitudes, or interests.

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Definitions:

Agricultural Societies

Societies that rely on agriculture as their primary means for support and sustenance, cultivating plants and domesticating animals.

Food Production

The processes involved in the creation of food items, including agriculture, farming, and manufacturing.

Material Production

The process of creating goods and services through the combination of human labor, materials, and technology.

Psychodynamic Model

A view that explains personality in terms of conscious and unconscious forces, such as unconscious desires and beliefs.