Using Advances in Technology to Maintain Databases of Customer Information

question 111

True/False

Using advances in technology to maintain databases of customer information is more important for firms involved in mass marketing than it is for those firms using relationship marketing.

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Definitions:

Simultaneous Surge

The occurrence of two or more events or processes happening at the same time, often resulting in a significant impact.

Best Friend

A person's closest and most trusted friend, distinguished by a high degree of loyalty, intimacy, and mutual affection.

Cognitive Interpretation

The mental process of making sense of or assigning meaning to information, experiences, or sensations.

Physiological Response

The body's automatic reactions to a stimulus, including changes in heart rate, breathing, or hormone levels.