Which of the Following Statements About Marketing Is the Most

question 17

Multiple Choice

Which of the following statements about marketing is the most accurate?

• A) Because nonprofit organizations are not motivated by profit, marketing activities are not consistent with their goals.
• B) To be successful, marketers must be able to persuade consumers to purchase goods they don't really need.
• C) Once a product is sold, focus on the next customer.
• D) Marketers recognize the need to learn as much as possible about customers and do everything possible to satisfy them.

Recognize the importance of environmental factors and community infrastructure in disease prevention.

Understand the historical development of public health initiatives and their impact on community health.

Analyze the role of government and non-governmental organizations in the advancement of public health.

Identify key figures and their contributions to public health and nursing.

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Definitions:

Public Good

An item or service delivered at no cost to all individuals in a society, facilitated by either public authorities or a charitable organization or person.

Rival in Consumption

A characteristic of a good where its consumption by one person reduces its availability for another person.

Substitutes

Goods or services that can replace each other in use or consumption, where an increase in the price of one leads to an increase in demand for the other.

Nonrival in Consumption

Nonrival in Consumption describes a good where one individual's consumption does not reduce availability to others, such as a public broadcast.