The Southside Sweetery Has a Loyal Following

question 86

Multiple Choice

The Southside Sweetery has a loyal following. When it recently moved from its longtime storefront to a famous resort area, it took a big risk. However, the owners were confident that its unique candies, cookies, and pastries would win customer raves. Fortunately, one of the members of the family business was convinced the sweet shop needed to stay in touch with its customers. Southside collects names and email addresses of its customers and maintains a presence on a few social media sites in order to send messages about promotions and coupons to valued customers. Marketing professionals refer to this strategy as

• A) niche marketing.
• B) production management.
• C) customer relationship management.
• D) sales management.

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Definitions:

Main Document

The primary document or file being worked on or referred to in a particular context or operation.

IF Field

In software like Microsoft Word, an IF field is a conditional statement used within mail merge operations to display specific data based on certain conditions.

Greeting Line

A pre-set or personalized message used at the beginning of an email or letter to address the recipient.

Recipient List

A collection of email addresses or contacts that are selected to receive a particular message or document.