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Brad is a real estate agent. He recently had an idea for a program to help perform appraisals more quickly and more accurately. He has a buddy who is a programmer that has helped him develop a detailed description of what the program will do and how it differs from existing apps. Now, Brad has taken this description and shown it to a number of fellow real estate agents to see if his idea appeals to them. What is Brad engaging in?
Intangibility
A characteristic of services indicating they cannot be seen, touched, or physically measured, making their quality and customer satisfaction more subjective.
Professional Carpet Cleaning
The service provided by experts who use specialized equipment and techniques to deeply clean carpets beyond what regular maintenance can achieve.
Judge
An official appointed to decide cases in a court of law.
Inconsistency
The quality of being inconsistent, lacking uniformity, or showing variation in actions, values, or outcomes.
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