Which of the Following Represents a Technique Used to Obtain

question 184

Multiple Choice

Which of the following represents a technique used to obtain primary data?

• A) gaining access to an unpublished government report from the Federal Trade Commission (FTC)
• B) conducting personal interviews with potential customers
• C) establishing a database to store and cross-index articles from leading academics and researchers
• D) reviewing the best-selling trade books and textbooks that present marketing principles

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Definitions:

Marginal Cost

Refers to the increase in total cost that arises from producing one additional unit of a good or service.

Short-Run Cost Curves

Graphical representations that show how a firm's costs vary with output level in the short term, where at least one factor of production is fixed.

Start-Up Firms

New businesses in the early stages of operation, often associated with innovation and entrepreneurship in various industries.

Profitable

A term used to describe a business or activity that generates more revenue than the expenses incurred in operating.