Which of the Following Is Considered a Step in the Marketing

question 228

Multiple Choice

Which of the following is considered a step in the marketing research process?

• A) designing a product to meet the need based on research
• B) defining the question and determining the present situation
• C) planning for product modifications and test advertising
• D) setting the price for a product

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Definitions:

Utilitarian Principle

A philosophical concept that actions are right if they are useful or for the benefit of the majority.

Greatest Happiness

A principle stating that actions are right in proportion as they tend to promote overall happiness, identifying happiness with the maximum pleasure and minimum pain.

Rule Consequentialism

An ethical theory that suggests the moral correctness of an action depends on the consequences of following rules that are designed to promote the greatest good.

Classical Utilitarians

Philosophers such as Jeremy Bentham and John Stuart Mill who advocated for utilitarianism, a moral theory that actions are right if they result in the greatest happiness for the greatest number of people.