The Most Important Technological Change Likely to Affect the Marketing

question 30

Multiple Choice

The most important technological change likely to affect the marketing success of many firms is the

• A) growth of consumer databases, blogs, and social networking sites.
• B) speed of service from faster check-outs.
• C) level of computer literacy of the target market.
• D) number of computers in use in the home.

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Definitions:

Expensive to Use

Describes a product, service, or method that incurs a high cost when employed or applied, potentially affecting budget or decision-making.

Citator

A reference tool or database that provides the history and precedent of judicial decisions and how they have been treated over time.

Legal References

Published sources of legal information, such as statutes, case law, treatises, and regulations, used for research and citation purposes in legal writing and proceedings.

Case Citator

A reference tool used in legal research to locate cases and understand their relevance and treatment in subsequent judgments.