Which of the Following Refers to a Marketing Strategy in Which

question 241

Multiple Choice

Which of the following refers to a marketing strategy in which the focus is on small but profitable market segments?

• A) micro targeting
• B) narrowcast marketing
• C) focused marketing
• D) niche marketing

---

Definitions:

Variable Costing

An accounting method that only includes variable costs - costs that fluctuate with production volume - in the calculation of unit cost.

Fixed Costs

Expenses that do not change with the level of production or sales over a short period, such as rent or salaries.

Direct Materials

The raw materials that are directly traceable to the manufacturing of a product.

Microbrewery

A small brewery that produces beer in limited quantities, often emphasized on quality, flavor, and brewing technique.