A Consumer's Decision-Making Process Is Influenced by His/her ________, Consisting

question 77

Multiple Choice

A consumer's decision-making process is influenced by his/her ________, consisting of those people who help shape the consumer's beliefs, attitudes, values, or behavior.

• A) reference group
• B) focus group
• C) target audience
• D) social class

---

Definitions:

Openness

A personality trait associated with someone's willingness to experience new activities, ideas, or ways of thinking.

Individualism

The principle of being independent and self-reliant, often prioritizing personal freedom and goals over collective ones.

Collectivism

A cultural value that emphasizes the importance of groups and the collective over the individual, promoting interdependence and cooperation.

Reciprocal Determinism

A psychological principle indicating that an individual's actions are simultaneously shaped by and shape their own characteristics and the surrounding milieu.