Rick, a Marketing Manager for Fix-It Tools, Is Discouraged with the Way

question 13

Multiple Choice

Rick, a marketing manager for Fix-It Tools, is discouraged with the way his organization markets its products. Currently Fix-It-Tools utilizes a strategy aimed toward the largest possible number of people. The company also relies heavily on television and online advertising. Rick protests to management that the company is not listening to its customers and is in danger of losing many of them to firms that create a personal dialogue with their buyers. What does Fix-It currently practice?

• A) a constant change strategy
• B) relationship marketing
• C) mass marketing
• D) market segmentation

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Definitions:

German Piano Manufacturer

A company based in Germany specializing in the creation and production of pianos.

Joint Venture

A business arrangement where two or more parties agree to pool their resources for the purpose of accomplishing a specific task or business activity.

Repatriation

The process of returning a person to their country of origin or citizenship, often used in the context of employees returning home after international assignments.

Foreign Assignments

Work tasks or roles allocated to employees in a location outside of their home country, typically as part of international business operations.