Why Is Market Segmentation Important? Describe Three Ways Firms Can

question 183

Essay

Why is market segmentation important? Describe three ways firms can segment consumer markets.

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Definitions:

Spearman's Rank-Correlation

A nonparametric measure of rank correlation that assesses the strength and direction of association between two ranked variables.

Correlation Coefficient

A measure that determines the degree to which two variables' movements are associated, ranging from -1 to 1.

Friedman Test

A non-parametric test used to detect differences in treatments across multiple test attempts.

Randomized Block Experiment

An experimental design that groups subjects into blocks based on certain intrinsic characteristics before randomly assigning treatments within each block to account for variability.