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Some Companies Have Created Hybrid Versions of Departmentalization, Where They

question 143

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Some companies have created hybrid versions of departmentalization, where they combine two or more traditional ways of departmentalizing.


Definitions:

Social Media Marketing

A form of digital marketing that involves creating and sharing content on social media networks to achieve marketing and branding goals.

B₂C Respondents

Individuals who participate in surveys or studies, representing the consumer side in business-to-consumer market research.

Marketing Tool

A strategy, technique, or software used by businesses to promote, sell, and distribute their products or services.

Social Media Presence

The visibility and engagement that an individual, organization, or brand maintains on social media platforms.

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