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Jin Yang Wants to Start a Small Business

question 97

True/False

Jin Yang wants to start a small business. But he has not yet uncovered an opportunity that would offer him security and the possibility of high profits. Jin Yang will likely find that one must risk more in order to attain high profits.


Definitions:

Segmentation Strategy

A marketing approach that involves dividing a broad target market into subsets of consumers with common needs or characteristics.

Prince Sports

A brand known for manufacturing and selling sporting goods, particularly in tennis and squash.

Target Markets

Target markets are specific groups of potential customers identified by businesses as those most likely to purchase their products or services, characterized by shared demographics, interests, or needs.

Criteria

Standards or benchmarks used to evaluate or make judgments about the quality, success, or effectiveness of something.

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