Mini-Case Pepe Pieman Believes That Pizza Is a Much More Versatile

question 185

Multiple Choice

Mini-Case
Pepe Pieman believes that pizza is a much more versatile meal than most people realize. As the national marketing manager for Pizza Pals, he has watched how consumers ate up barbecue pizza, Hawaiian pizza, Mexican pizza, and other new and unique combinations. His superiors, however, met his suggestions for other unusual pizzas with a negative response. Even some of his teammates laughed at his ideas. Pepe's confidence in his ability to understand the market has led him to focus on planning a business of his own. Pepe realizes that he will take a risk when he leaves his job with Pizza Pals and sets off on a new endeavor: Pepe's Pizzazzeria. Pepe is excited about the potential of profitably catering to the unmet desires of pizza consumers.
-Since Pepe has worked in marketing for a large corporation before getting into the pizza business

• A) there is no need to consider an entrepreneurial team for start-up due to the fact that all other management functions are served by marketing.
• B) he can skip any marketing research steps that the SBA recommends.
• C) he knows that the type of business he wants to start may be difficult to develop, but it has a tremendous amount of security due to its promise of long-term survival.
• D) he plans to put together an entrepreneurial team of experts that will complement his expertise.

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Definitions:

Rational/Emotional Component

The aspects of thought and decision-making that involve logical reasoning as well as emotional responses and intuitions.

Personality Shaping

The process by which an individual's character and personality traits are influenced and developed over time through experience and environment.

Fixed By The Age

This term suggests that certain psychological traits, behaviors, or patterns are established and solidified by a specific age in human development.

Social And Environmental Forces

External factors that influence individuals' behavior, beliefs, and personality development, including societal norms and physical surroundings.