The Cover Letter

question 61

Multiple Choice

The cover letter

• A) is always optional.
• B) should only be sent when an interview has been arranged.
• C) should always be sent along with a résumé.
• D) should be approximately two pages long.

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Definitions:

Market Development

A growth strategy that identifies and develops new market segments for current products, including geographic expansion or targeting new segments.

Diversification

A strategy in business and investment to spread risks and opportunities across different markets, products, or investments.

Cash Cow

A product, service, or business unit that generates a steady flow of profits with minimal investment.

Star

In the context of the Boston Consulting Group matrix, refers to a product or business unit with a high market growth rate and high market share, suggesting high potential.