Examlex
If a patent application is filed but a patent has not yet been issued,the applicant usually places the words "patent pending" on the article.
Law of Effect
A psychological principle suggesting that behaviors followed by positive outcomes are likely to be repeated, while those with negative outcomes are not.
Spontaneous Recovery
The reappearance of a previously extinguished conditioned response after a pause, without the need for further conditioning.
Rational Appeal
A persuasive technique that uses logical arguments and factual evidence to convince the audience.
Emotional Appeal
Emotional appeal is a persuasive technique that attempts to provoke an emotional response in the audience to influence their attitudes, beliefs, or behavior.
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