In a Sales Letter, One Way to Deemphasize the Cost

question 17

Short Answer

In a sales letter, one way to deemphasize the cost is to put it in the ____________ part of the sentence.

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Definitions:

Behavioral Intention

An individual's conscious plan or decision to exert effort to perform a particular behavior, often influenced by attitudes towards the behavior and subjective norms.

Theory of Reasoned Action

A psychological theory that predicts an individual's behavior based on their intention to perform that behavior, which is influenced by attitudes towards the behavior and subjective norms.

Planned Behavior

Refers to the Theory of Planned Behavior, which predicts how individuals' intentions toward behaviors are influenced by attitudes, subjective norms, and perceived behavioral control.

Attitude Strength

The durability and impact of an attitude on behavior and thoughts, with stronger attitudes being more consistent, resistant to change, and predictive of behavior.