Portman, Who Runs a Computer Hardware Store, Had Signed a Contract

question 44

Multiple Choice

Portman, who runs a computer hardware store, had signed a contract with Stewie Inc.to deliver 125 computer monitors.He was to deliver it by the 5th of August, but by the 3rd of August, Portman could not arrange for the monitors, as his usual supplier was not available.Portman then decided to go to another supplier who had a higher selling price rather than cancel the contract with Stewie Inc.as he believed it was his duty to do so.What of the following moral theories matches Portman's behavior?

• A)Kantian ethics
• B)utilitarianism
• C)Rawls's social justice theory
• D)moral relativism

Describe the impact of consumer behavior on brand promotion through social media.

Understand the basics of social media content strategy development.

Comprehend performance measures and advertising models in social media marketing.

Understand various cost measures used in social media advertising (CPM, CPC, CPA).

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Definitions:

Producer Surplus

The difference between the amount that producers are willing and able to sell a good for and the actual amount they receive.

Perfectly Inelastic

Describing a situation where the quantity demanded or supplied does not change regardless of changes in price.

Market Supply

The total quantity of a specific good or service that is available for purchase in the market by all suppliers at various price levels.

Market Demand

The total demand for a product or service across all consumers in a market at a given price level and time.