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The closest star to the Sun, Proxima Centauri, was recently found to have a planet in its habitable zone. Proxima Centauri is a main sequence star with spectral type M. How would its habitable zone differ from the habitable zone of our Sun?
Marketing Research
The process of gathering, analyzing, and interpreting information to help identify and solve marketing challenges.
Functional Magnetic Resonance Imaging (fMRI)
a neuroimaging procedure that measures brain activity by detecting changes associated with blood flow.
Extended Problem Solving
A consumer behavior in which individuals engage in considerable information search and evaluation of alternatives before making significant purchase decisions.
Non-compensatory Rule
A decision strategy where an option is rejected if it fails to meet some minimum criterion, regardless of its attributes elsewhere.
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