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Diversification
The strategy of increasing the variety of products or markets to reduce risk.
Diversification
The strategy of entering into new markets or creating new products to spread and reduce risks.
Product-Market Evolution
describes the dynamic changes and development in how a product interacts with its market, including growth, competition, and consumer preferences over time.
Product Development
The process of bringing a new product or improving an existing product to the market through research, design, and marketing.
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