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In a competitive market with no externalities,
Moral Standards
Principles or rules of behavior based on ideas about what is ethically right and wrong, guiding actions and decisions in personal and professional contexts.
Lack
A deficiency or absence of something needed, desired, or customary, often leading to challenges or limitations.
Brand
A unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically including product, price, place, and promotion.
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