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If marginal benefit is equal to marginal cost, then the
Interpersonal Feedback
The process of giving or receiving information about behaviors, attitudes, and perceptions between individuals to improve communication or performance.
Social Pressure
The influence exerted by society or a social group on individuals to conform to expected norms, behaviors, or attitudes.
Predicting Behaviour
The process of forecasting or estimating the future actions or reactions of individuals or groups based on various psychological, sociological, or environmental factors.
Consumer's Control
The degree of influence that consumers have over their purchasing decisions and interactions with the marketplace.
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