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You Own a Small Store

question 3

Multiple Choice

You own a small store. Your cashier thinks you should raise prices to increase your total revenue and your customer thinks you should lower prices to increase your total revenue. The cashier thinks the price elasticity of demand is ________ and the customer believes the price elasticity of demand is ________.

Definitions:

Motivation

Motivation is the process that initiates, guides, and maintains goal-oriented behaviors, driving individuals to act and pursue achievements.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, influencing behavior and interactions.

Existing Customers

Individuals or entities who have previously made a purchase from a business, representing a segment that companies often aim to retain through customer service and loyalty programs.

Situational Influences

External circumstances or contexts that affect decisions and behaviors, such as physical environment, social settings, time, mood, and reason for purchase.