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Consumers regard Dell computers and Apple computers as substitutes. If the price of a Dell computer decreases, the
Demand Curve
A curve on a graph that exhibits the quantity of a good that consumers are prepared to buy at different prices.
Income
Regular earnings from employment or investment returns.
Product
An item that is created through a process and is offered for sale to consumers in the market.
Market Demand Curve
A graphical representation showing the total quantity of a good or service that all consumers in a market are willing and able to purchase at various prices.
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