The Graph Illustrates the Market for Computers

question 37

Multiple Choice

The graph illustrates the market for computers. If the number of buyers of computers increases and technology advances, you predict that the

• A) equilibrium quantity of computers will decrease.
• B) equilibrium price of a computer will fall.
• C) equilibrium quantity of computers will increase.
• D) equilibrium quantity of computers might increase, decrease or not change.
• E) equilibrium price of a computer will rise.

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Definitions:

Peripheral Route

A concept in persuasion that refers to the influence of cues that are not directly related to the message content, such as the attractiveness or credibility of the source.

Central Route

A pathway of persuasion that involves thoughtful consideration of the arguments presented, leading to lasting attitude change.

Cognitive Dissonance

A psychological phenomenon involving conflicting attitudes, beliefs, or behaviors that cause mental discomfort leading to an alteration in one of the attitudes, beliefs, or behaviors to reduce the discomfort.

Self-Perception Theory

A theory suggesting that individuals develop their attitudes and feelings by observing their own behavior and concluding what attitudes must have caused them.