Which of the Following Represents an Aggressive Approach to Demand

question 107

Multiple Choice

Which of the following represents an aggressive approach to demand management in the service sector when demand and capacity are not particularly well matched?

• A) inexpensive rates for weekend phone calls
• B) appointments
• C) reservations
• D) first-come, first-served
• E) self-serve

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Definitions:

Imperfect Information

A situation where all parties in an economic transaction do not have equal access to relevant information.

Marginal Benefit

Marginal benefit is the additional satisfaction or utility that a consumer receives from consuming one more unit of a good or service.

Marginal Cost

The growth in complete costs incurred by manufacturing an additional unit of a product or service.

Customer Satisfaction

The measure of how products or services meet or exceed customer expectations.