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A company is about to select a vendor for the outsourcing of all of its waste management needs. It has identified four criteria critical to the selection. These criteria, and their importance weights, appear below. Three vendors and their scores are listed below. Which vendor has the highest composite score?
Relationship Selling
A sales approach focusing on creating long-term customer relationships rather than just one-time transactions.
Digital Technology Consultations
Advisory services that help businesses leverage digital technologies to improve processes, enhance customer experiences, and drive growth.
Gift Wrapping
An external service often provided by stores to enhance the presentation of a purchase, typically involving decorative paper and ribbons.
Order-Takers
Sales personnel who primarily take orders from customers rather than actively seek new sales or upsell, often found in retail or straightforward purchasing environments.
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