A Firm Has Established a Distribution Network for the Supply

question 70

Essay

A firm has established a distribution network for the supply of a raw material critical to its manufacturing. Currently there are two origins for this raw material, which must be shipped to three manufacturing plants. The current network has the following characteristics: $$\begin{array} { | l | r | r | r | r | } \hline \text { COSTS } & \text { Plant 1 } & \text { Plant 2 } & \text { Plant 3 } & \text { Supply } \\\hline \text { Raw material source 1 } & \$ 6 & \$ 6 & \$ 9 & 400 \\\hline\text { Raw material source 2 } & \$ 4 & \$ 7 & \$ 3 & 600 \\\hline \text { Demand } & 500 & 500 & 500 & 1500 \backslash 1000 \\\hline\end{array}$$ The firm has identified two potential sites for a third raw material source; these are identified as Candidate A and Candidate B. From A, the costs to ship would be $9 to Plant 1, $10 to Plant 2, and $12 to Plant 3. From B, these costs would be $11, $14, and $8. The new source, wherever it is located, will have a capacity of 500 units. Solve with the transportation method. Which site should be selected?

Comprehend the role of reminder advertisements and their effectiveness.

Recognize the significance of pioneering advertisements and when they are used.

Identify advocacy advertisements and their purposes.

Understand how advertisements support public relations and manage public perception.

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Definitions:

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Information

Data, facts, or knowledge provided or learned about something or someone.

Structure

The arrangement of and relations between the parts or elements of something complex.

Key Points

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