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Digital signatures can be used to identify an individual.
Profitability
The ability of a business or activity to generate a profit or financial gain, indicating its financial health and success.
Confirmation Bias
The habit of understanding new data as validation of one's current convictions or propositions.
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, including products, services, and consumers.
Escalation Of Commitment
A behavioral pattern where individuals continue to invest in a decision despite new evidence suggesting it may be wrong, often due to sunk costs.
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