Starbucks Coffee's Use of Geocoded Demographic and Consumer Data in Site

question 51

True/False

Starbucks Coffee's use of geocoded demographic and consumer data in site selection decisions is an example of the use of a Geographic Information System, or GIS.

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Definitions:

Functional

Refers to products or services designed to fulfill specific purposes or tasks.

Aesthetic Design

Involves enhancing the appearance and emotional appeal of a product or interface to improve user experience.

Brand Personality

The set of human characteristics attributed to a brand, shaping consumer perceptions and fostering emotional connections with the brand.

Brand Extensions

Brand extensions refer to the strategy of using an established brand name to launch new products or services in a different category or market segment.