Which of the Following Statements Regarding Starbucks Coffee Is False

question 9

Multiple Choice

Which of the following statements regarding Starbucks Coffee is false?

• A) The firm plans to open three new cafes per day around the world.
• B) The firm uses GIS to evaluate every site decision.
• C) The firm's cafes are exclusively in traditional settings: malls, tourist areas, and airports.
• D) The firm places cafes into ever more innovative locations.
• E) The firm put cafes in Japan, even though that country had no GIS data available.

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Definitions:

Attitude-Behavior Inconsistency

The phenomenon where there is a discordance between what one professes to believe and how one actually behaves.

General Attitude

A broad, enduring evaluation of people, objects, advertisements, or issues.

Cognitive Dissonance

The psychological unease felt by someone harboring multiple conflicting beliefs, ideas, or values simultaneously.

Feeling of Arousal

A physiological and psychological state of being awake or reactive to stimuli, often associated with sexual desire.