In Mass Service and Professional Service, the Operations Manager Should

question 123

Multiple Choice

In mass service and professional service, the operations manager should focus on

• A) automation.
• B) equipment maintenance.
• C) sophisticated scheduling.
• D) human resources.
• E) assembly line.

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Definitions:

Positioning

The process of establishing and maintaining a certain perception of a product or brand in the minds of consumers, relative to competing brands.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.

Profitability Numbers

Financial metrics used to assess the degree to which a company generates profit from its operations.