The Role of Quality in Limiting a Firm's Product Liability

question 86

Multiple Choice

The role of quality in limiting a firm's product liability is illustrated by all of the following except

• A) ensuring that contaminated products such as impure foods do not reach customers.
• B) ensuring that products meet standards such as those of the Consumer Product Safety Act.
• C) designing safe products to limit possible harm to consumers.
• D) using processes that make products as safe or as durable as their design specifications call for.
• E) making it easy for customers to complain about defective products.

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Definitions:

Four Ps

A marketing mix model that includes Product, Price, Place, and Promotion as key components to consider in marketing strategies.

Intangible Nature

Refers to the non-physical qualities or characteristics of services and goods, like brand image or customer experience.

Quality

The degree of excellence of a product or service, often measured against other similar products or services.

Price of a Service

The amount of money charged for the performance of a specific task or service provided to consumers or businesses.