A Company Producing Apps for a Social Networking Site Is

question 44

Essay

A company producing apps for a social networking site is deciding which path to pursue. The first is to create an app that has universal appeal but faces a crowded market. This app, A, would have sales of 100,000 copies at $1 each under ideal conditions, but under tough conditions would have sales of only 60,000 copies at $.80 each. The other app, B, would have sales of 500,000 units at $.50 each under ideal conditions but sales would be reduced to 10,000 units at $.50 each under tough conditions. If ideal and rough conditions occur with the same frequency, which app should the company produce?
Note- both apps cost the same to develop.

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Definitions:

Borrowed

Refers to funds that have been taken from another party under the agreement that they will be repaid at a later date, often with interest.

Semi-Annual Compounding

Interest calculation on a financial instrument twice a year, adding the interest amount to the principal sum each time.

Interest

The charge for borrowing money, typically expressed as an annual percentage of the principal amount.

Quarter

A three-month period on the financial calendar that companies use to report their earnings and performance.